Providing local breeders with a depot for monthly embryo collection

With one eye on what’s next, 3R has partnered with leading global reproductive company, Vytelle, to harness the very best of livestock breeding.

This partnership with Vytelle uses 3R’s property as a collection depot for the region’s breeding operations. 

We’ve also joined forces with GeneBrokers, which has successfully debuted in the US to offer genetics directly for sale to purchasers, and now plans to launch to the Australian market in late 2024.

Supporting breeders with opportunities in donor collection 

3R Beef is committed to supporting the beef industry outside of our own endeavours. In our partnership with Vytelle, we have embarked on a successful expansion from the US into the Australian beef industry.

Vytelle visits our Loomberah property monthly to offer regional breeders the opportunity for donor collection. Bookings can be made with the 3R team.

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Secure genetic traits for your herd

Vytelle are leaders in cattle reproductive technology, reshaping the development of herds across the world.

This year, 3R intends to implant over 700 embryos with the support of Vytelle's expert technicians, who play a vital role in securing the future of our genetics.

If you wish to make a booking or learn more about Vytelle’s services, please visit their website or contact our team.

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Vytelle IVF has revolutionsied the 3R Breeding program. We are running fewer donors, producing more embryos, over a longer flush period, and keeping the donors in the same production cycle. The impact on our breeding program has been immeasurable.

- Geoff Birchnell, 3R