Providing local breeders with a depot for fortnighlty IVF embryo collection
With one eye on what’s next, 3R has partnered with leading global reproductive company, Vytelle, to harness the very best of livestock breeding.
This partnership with Vytelle uses 3R’s property as a collection depot for the region’s breeding operations.
Change has never been so fast - but it will never be this slow again.
Upcoming 3R Collection Dates -
Thursday, 30th October 2025
Tuesday, 11th November 2025
Thursday, 27th November 2025
Thursday, 11th December 2025 (* Subject to Change)
BOOKINGS NOW ACCEPTED ONLINE
Supporting breeders with opportunities in donor collection
3R Beef is committed to supporting the beef industry outside of our own endeavours. In our partnership with Vytelle, we have embarked on a successful expansion from the US into the Australian beef industry.
Vytelle visits our Loomberah property fortnightly to offer regional breeders the opportunity for donor collection.
Contact us to learn more
The 3R Journey with IVF
In 2023, 3R made the decision to transition to 100% IVF embryo transplant. This decision was made to move with the technology in artcificial breeding and for the betterment of the 3R program into the future. In 2025 over 700 IVF embryos will be produced for use in the 3R Angus program. These embryos are derived from a group of elite donor females. By investing in fewer, higher quality, donor females 3R has made significant genetic and herd progress towards our breeding goals.
The power of IVF is real and we are committed to building the 3R herd from the best genetics available.
Vytelle IVF has revolutionsied the 3R Breeding program. We are running fewer donors, producing more embryos, over a longer flush period, and keeping the donors in the same production cycle. The impact on our breeding program has been immeasurable.
- Geoff Birchnell, 3R
