Breeding Quality Angus Cattle For Australia
Established in 2018, 3R is the vision of two cattlemen with decades of experience in the livestock industry.
With backgrounds in both seedstock and commercial operations, Geoff Birchnell and Tony Haggarty have a shared vision:
Produce cattle to function on a superior level in a real-world production environment, thereby providing an end product that delivers on the expectation of consumers across a variety of markets.
Since establishing the foundation of the 3R herd only elite females with proven performance in these traits have been added, including the Coleman Donna & Ellingson Emblynette lines.
Today, the 3R herd is built on an elite Angus maternal base that is near unsurpassed.
Learn more about 3R’s breeding philosophy
Supplying Premium Quality Beef to Master Butchers
3R participates at every point of the beef supply chain including a partnership interest in the Kings & Queens (K+Q) dry-aged butchery servicing white tablecloth restaurants across Adelaide, Melbourne & internationally as well as leading local grocers.
K+Q have mastered the art of dry ageing Australian beef at a commercial scale. With years of experience, their passion for beef has pursued flavourful, tender beef using a traditional dry ageing method - a unique product for consumers to enjoy
With a state-of-the-art dry ageing facility in the Adelaide Hills, K+Q also offers customers the opportunity to purchase online this exceptional product for home cooking and enjoyment.
Learn more about K+Q Master Butchers
